Speculative Campaign
Rip. Dip. Reset.
An experiential campaign concept centered on community, wellness, and shared brand experiences.
View Campaign →Hannah Fridrich
Marketing Strategist, Analyst & Copywriter
Turning audience insights into clear strategies, compelling stories, and meaningful brand connections.
Bored in silence looking at my portfolio? Click play and listen to my favorite song while you're at it.
About Me
hi, i’m
Hannah Fridrich
Pursuing a degree in Marketing with an emphasis in Communications, I’m passionate about brand storytelling, analytics, social media, and creating thoughtful campaigns that connect with audiences. Through my coursework and creative projects, I’ve developed skills in marketing strategy, content creation, communication, and visual storytelling.
Work
SEO Copywriting
State SEO Content — Turnout
Wrote SEO landing-page copy for 20 state-specific benefits pages, translating complex government information into clear, user-friendly benefits explainers and conversion-focused web content.
Selected Writing Sample
Florida SSDI benefits landing-page copy
SSDI is a benefit you already paid for through Social Security taxes on every paycheck. If a medical condition now keeps you from working, you may be owed a monthly payment based on your work history.
Integrated Marketing Campaign
Importing Italy
An integrated marketing campaign using consumer insight, cultural storytelling, and strategic messaging to shape the brand experience.
View Campaign →
Copywriting
Adopt, Don’t Shop
A coded advocacy website combining persuasive copy, visual storytelling, and UX principles to encourage pet adoption.
Rhetorical Writing Approach
Ethos: Established credibility through research and citations from the ASPCA, Humane World for Animals, Best Friends Animal Society, Shelter Animals Count, and peer-reviewed research.
Logos: Used shelter statistics, explanations of overcrowding, myth-busting evidence, and practical adoption benefits to support the argument logically.
Pathos: Created emotional connection through rescue-dog success stories, second-chance language, personal storytelling, and calls to adopt, foster, volunteer, donate, and share.
Personal Project
About Me Portfolio Website
A hand-built personal website coded from scratch to showcase my interests, personality, and web design skills beyond marketing.
View Portfolio →Skills & Certifications
Campaign Strategy
Brand Strategy
Content Strategy
SEO Copywriting
Coontent Writing
Email Marketing
Consumer Insights
Analytics & Reporting
Certifications
No. 02
[Google Ads]
[Google · 2026]
No. 03
Graphic Design Essentials
Canva · 2025
Resume
Education
San Diego State University
Bachelor of Science in Marketing ·
Integrated Marketing Communications
Jan 2024 – May 2027
Experience
Host
Top of the Market · San Diego, CA · Aug 2025–Sep 2026
Manage front-of-house operations for 150+ guests per shift, optimize reservation flow through OpenTable, and create external-facing marketing materials including one-pagers and event promotions.
Server
Homestead Restaurant at Big Sur Lodge · Big Sur, CA · Jun 2024–Jul 2025
Served 40+ guests per shift in a high-volume environment and increased average ticket value by an estimated 10–15% through tailored recommendations and strategic upselling.
Core Skills
- SEO, GEO, & Keyword Research
- Copywriting
- Content Strategy
- Campaign Strategy
- Consumer Insights
Tools
Google Analytics · Excel · PowerPoint · Claude AI · HTML · JavaScript
Let's Connect
Have a project or opportunity in mind?
Send me a message, and let’s bring it to life!
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